Creativity and Shrink Sleeves Support WD-40® Brand’s Bike Line

WD-40 Brand’s iconic blue and yellow can with a red cap is recognized in factories, workshops and homes across the globe — but the brand offers so much more.

The original WD-40 Multi-Use Product formula was created in 1953 when scientists set their sights on a challenging mission: helping rockets get into space. Today, that spirit of perseverance and innovation live on as we solve new problems and help things run smoothly. MCC was able to embody that spirit through creative problem solving for the label redesign and the end result is a label that reinforces the WD-40 Brand and makes the product easy to identify for end users.”

Erin Bala, Director of Brand Management and Innovation at WD-40 Company


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