Midnight Lager Received a Premium Treatment to their Iconic Neck Label
The newest version of Stella Artois’ Midnight Lager received an upgraded, full wrap neck label
Stella Artois which is known worldwide for their refreshing Belgian lager added a new seasonal brew called Stella Artois Midnight Lager in 2019. The limited offer beer is available in late fall and early winter. Consumers will enjoy the crisp flavor and balance of dark chocolate notes, freshly brewed espresso and finished with a hint of smoke. This premium beer presents itself with elegant packaging and luxurious bottle and neck labels.
Stella Artois brought back this popular brew in 2020 but with a slight improvement. Stemming from the successful neck label found on another one of their seasonal beers, Stella Artois Solstice Lager, the 2020 version includes a full wrap pressure sensitive neck label.
The challenge here was to convert the traditional 180° film pressure sensitive neck label to a full wrap pressure sensitive neck label that includes coverage around the crown.
A unique paper pressure sensitive neck label with a deep black ink and foil applied to the finish of the neck label. Adding elegance and protection, the label fully surrounds the crown and finishes the luxurious look of the black and shiny gold label.
A sleek and sophisticated bottle and neck label combination that is truly something to celebrate. This limited-edition holiday season lager is certain to stand out and exude premium.
MCC took on the challenge to find label solutions to help ABI elevate the premium elements for Stella Midnight Lager. This was not easy and MCC was there all the way through the process from design ideas to the final execution. A key partner in our success of this brand.
Rob Clark, Sr. Director of Innovation at A-BI North America
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