Games & Promotions

Interactive labels drive consumer engagement

Do you want to elevate your consumer experience? Use your label as a promotional vehicle to really excite and engage your audience.

Execute a line extension with an on-pack coupon. Reward consumer loyalty with a special in-pack solution. Leverage captive customers with scratch-off card incentives, or cross-promote multiple brands with on-pack game pieces. We have the know-how to promote customer engagement with your brand at the critical point of purchase.


Looking to capture attention with memorable experiences?

Request our magazine 'The Power of Packaging' to become inspired with new possibilities

Consumers love interacting with promotional pieces. They’ll scratch, peel, rip, tear, collect or compare – all for the instant gratification of having fun and possibly winning. MCC constructs, prints, and packages many variations of tactile pieces to engage consumers and make your brand the hero. On the growing digital front, we offer Invisible watermarks, Near Field Communication (NFC) and Radio Frequency Identification (RFID) tagging for personalized, relevant and targeted content that drives purchase intent and cultivates brand loyalty.

Trust MCC to engage consumers and bring your games to life! As one of the largest producers of game pieces in the world, we are recognized as an industry leader in promotional constructions and design, as well as critical games security procedures.

Get inspired

Cocacola bow

Coca-Cola’s goal was to surprise and delight consumers during the holiday season with a one-of-a-kind label that effortlessly turned into a celebratory bow.

Want to learn more?

Get in touch and together we can make your project a success

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