Smart Labels

Bring your brand to life 

Easily connect with your consumer using innovative technology.

Today's consumers live in a rapidly digital world that is seamlessly integrating into everyday life. The consumer desire for convenience, as well as immersive consumption experiences, has driven rapid technological change across the FMCG, retail, and food service landscapes. In turn, consumer needs and expectations are evolving, and brands are now embracing the latest digital technology to cater to these newfound behaviors and expectations.

What do Smart Labels mean?

  • Product activation to make them digital (IoT).
  • Data collection to allow Brand Owners to control their supply chain (grey market activities) and better understand the dynamics of their market (business intelligence).
  • Possibility for Brand Owners to exchange data with their prospects and clients (On Trade / Off Trade / Home) in one-to-one communication.
  • Possibility for consumers to interact with the product and get more out of it.

    Looking to capture attention with memorable experiences?

    Request our magazine 'The Power of Packaging' to become inspired with new possibilities

    Smart Labels can be broken down into two categories:

    • Interactive - how you connect with the consumer via your packaging such as Augmented Reality, NFC and Printed Electronics
    • Track and Trace - supply chain management such as Digimarc, EAS (Electronic Article Surveillance) tags and RFID

    Key Features

    • Real-time promotion management
    • Brand and product loyalty
    • Digitally extended label
    • Expiry date control
    • Extended data management possibilities
    • Personalization for every single product
    • Direct communication with the end-customer

    Bring your brand to life with these smart label innovations

    Want to learn more?

    Get in touch and together we can make your project a success

    Get in touch