Consumers are embracing their voice and desire for self-expression. Successful products demonstrate how their product takes various tastes and lifestyles into account, and delivers a unique experience for all their consumers.
Consumers increasingly want products that align with their style, values and beliefs. While the product inside might not change the packaging can, to appeal to a wide variety of consumers. MCC has helped many products gain a loyal following by creating a deep connection with consumers through individualized graphics.
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Variable designs can stimulate consumer engagement. We've helped customers create ongoing or seasonal campaigns that offer consumers a product that appears to have been made just for them. Alternating designs can also produce a different experience for the consumer each time, encouraging repeat purchases.