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Packaging upgrade for Rigoni di Asiago’s finest products

Rigoni di Asiago’s story is a simple one, a story about passion, love for nature and a deep connection with its place of origin. The company has always chosen to work with high-quality, organic ingredients to offer products that are good for people and the environment.

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Rigoni di Asiago’s product range includes honey, hazelnut spread and preserves made from organic fruit.

Each of the company’s products have the same distinct packaging – an octagonal jar finished off with a cut and stack label wrapped around the glass.

Fiordifrutta

MCC was delighted to be involved with two of their label upgrades. Starting with their conserve brand Fiordifrutta.

Bringing a more modern look to the label, the brand team wanted to further elevate the design by incorporating tactile elements. MCC added an embossing onto the logo as well as a double cut on the upper part of the label. This gave the label and package a truly premium appearance.

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Nocciolata

For its Hazelnut spread brand, Nocciolata the upgrade was a bit more technically challenging. The new graphics provided complexities related to the registration of the foil elements as well as the embossing.

The MCC team embarked on a technical analysis and tests were carried out in order to be able to guarantee an optimal register between the gold foil around the edge of the label and the organic green heart, which appears throughout its product range.

The final aesthetic is visually appealing as the premium gold foil continues around the edge of the label as well as on the logo, affirming the quality of the product within.

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