Games & Promotions

Interactive labels drive consumer engagement

Do you want to elevate your consumer experience? Use your label as a promotional vehicle to really excite and engage your audience.

Execute a line extension with an on-pack coupon. Reward consumer loyalty with a special in-pack solution. Leverage captive customers with scratch-off card incentives. Or cross-promote multiple brands with on-pack game pieces. We have the know-how to promote customer engagement with your brand at the critical point of purchase.

Consumers love interacting with promotional pieces. They’ll scratch, peel, rip, tear, collect or compare – all for the instant gratification of having fun and possibly winning. MCC constructs, prints, and packages many variations of tactile pieces to engage consumers and make your brand the hero. On the growing digital front, we offer Invisible watermarks, Near Field Communication (NFC) and Radio Frequency Identification (RFID) tagging for personalized, relevant & targeted content that drives purchase intent and cultivates brand loyalty.

Trust MCC to engage consumers and bring your games to life! As one of the largest producers of game pieces in the world, we are recognized as an industry leader in promotional constructions and design, as well as critical games security procedures.

Ways to add the fun element to your product


Curious to see more inspiring cases?

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Want to learn more?

Get in touch and together we can make your project a success

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