Our global contribution towards a sustainable future
“Each label upgrade starts with a dialogue with the customer, to fully understand their goal. We continue by listening to the reclaimers. Our main question is always: what is the optimum label solution for that customer, what is going to be the most sustainable solution?” explains Bushman.
Pressure Sensitive label sustainability solutions: RecycLABEL®
Multi-Color has been operating for several years in the beverage market with recycling compatible, pressure sensitive labels for PET containers. Bushman explains: “It has been a very high priority for us. In addition, we have observed that brand owners in the Wine & Spirits market are also interested in sustainability solutions. We support them by supplying label materials that are fully compatible with recycling.” On the next page, we’ll elaborate on the sustainable label for The Astral Project by Cape Jaffa.
Recycling compatibility for shrink-sleeves: RecycLABEL® Shrink
“Multi-Color has been highly committed to delivering sustainable solutions that allow for improved recycling compatibility,” Bushman exclaims. “For several years we have been working with organizations including the Association of Plastic Recyclers (APR) to develop sustainability solutions for both shrink-sleeve and pressure sensitive labels. For shrink-sleeves there isn't a single 'silver bullet', 'one size fits all' solution, so MCC offers three recycLABEL® Shrink technologies. Each individual customer's requirements are evaluated and specifically addressed.”
Cut-and-stack paper labels
“In association with our suppliers we continue to co-develop cut-and-stack paper labels that have a higher amount of recyclable content, or which are easier to recycle,” reveals Bushman.
We continue to innovate, to develop sustainable solutions across all packaging categories. We have made it a priority and a focus for our development team to work on the next generation materials for each category.
Craig Bushman, Vice President Global Research & Development, MCC
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