Recording: The Power of Packaging: Labels to drive engagement


Recording: The Power of Packaging: Labels to drive engagement

In a crowded market place, making the consumer connection and enhancing their brand experience is essential.

It’s a well-known fact that a brand has a small timeframe (less than 8 seconds!) to attract a consumer before they focus their attention elsewhere. Packaging, including labels is often the first interaction a brand has with its consumer.

Join this Expert Talk to discover the various ways you can use your label as a promotional vehicle to really excite and engage your audience.

Experts joining the Expert Talk include:

  • Richard Gilliatt, Technical Director at MCC

  • Special Guest: Monique Cohen, Global Content and Creative Manager at Hewlett Packard

  • Special Guest: Deva Rangarajan, PhD, Professor of Marketing at IÉSEG School of Management in Paris

  • Special Guest: David Hack, Senior Account Executive at CTI

Louis Iovoli, Sales Rep at MCC, will be moderating this Expert Talk.


Want to learn more?

Get in touch and together we can make your project a success

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