Black Tor Rhum, a one-of-a kind label

How to stand out in an-ever growing marketplace? It is a challenge that not only the Black Tor Rhum distillery has to deal with nowadays. Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rum was in need of a label expressing the premium nature of their product to announce its arrival in the growing craft-rum market.

Mark Girvan of Buddy Creative created a challenging design that called for the use of a new material. The heavily textured material was still unknown territory for MCC Daventry. Drawing on the knowledge from MCC sister sites and under-taking a robust validation process, the team was able to confidently advise the designer on an approach to maximize the impact of the label with the highest quality finish.

Stacked like the unusual Logan Stones found on Black Tor the logotype is printed with a black foil and rooftop emboss. Printed on a fibrous stone-like paper stock to further reference the granite stones and add a premium tactile feel to the label. The custom swing-top wooden closure with a black metal clasp and foil-blocked tamper-proof seal label gave the bottle that extra unique touch. The use of hot foil, flat-bed hot foil, 3D sculptured embossing and rotary debossing in-line with flexographic printing resulted in a dynamic and visually stunning label that exceeded the customer expectations.

The MCC team has surpassed all expectations in creating bottle labelling for our new premium rum brand, Black Tor Rhum. They have been working seamlessly together with our designers Buddy Creative, to create something truly exceptional. I could not recommend MCC and Buddy Creative highly enough.”

– Jonathon Crump, Brewery Director, Black Tor Distillery