Cases
Double-sided label sparkles for new product launch
Mezcal Ajal, an artisanal mezcal made in Durango, is the fruit of a family dedicated to distilling for more than three generations. It was in 2016 when the members of what is today “Diamante Mezcalero” decided to name and brand their mezcal with the intention of making themselves known worldwide. This brand is currently exported and distributed in Japan.
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Being a brand destined for export, it was important that the label was striking, and also represented Mexican culture. With this in mind, a serape was chosen as the key element of the design, a garment of rural tradition in Mexico. The famous “Mexican pink” color was also included, along with a diamond label on the front of the bottle, which at each end represents the 6 female members of “Diamante Mezcalero”.
In order to achieve the best printing quality for their labels, the client came from Durango to Guadalajara to work with MCC. To achieve the innovative look they were after, MCC presented a double-sided back label that was created on transparent film. Hot stamping in gold foil was added to the diamond on the front label to give the ideal gold tone for the customer.
The product launched in San Francisco in 2017 to great success. The double-sided label provided a unique and novel design, combining customer interaction and beautiful design.
We were doing several tests with different printers but the quality of the colors was very different from what MCC could give us. Only they gave us the results we were looking for. We have now recommended them to other clients who are in the beginning phases of label design.”
– Andrea Lozano, Owner, Diamante Mezcalero