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The origin of a Denomination

When MCC joined the Teófilo Reyes project in 2017, it was very clear that the excellence of the wines had to be accompanied by an exquisite presentation of each product.

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From harvest to harvest, the packaging of the wines has become evident – first with the optimal choice of bottles and later with a refresh of the labels. 

With the support of the MCC design team, a complete redesign was initiated. The restyling needed to represent the winery and the value of the limited edition bottling, culminating in a beautiful final package. 

The label was structured with the essential elements of the winery: its location (Peñafiel and its historic castle), the founder of the winery (the pioneer winemaker of the DO Ribera del Duero, Teófilo Reyes) and the reflection of its minimalism, traditional family. 

To highlight the points that were considered most valuable, the design team incorporated a resin stamp for the logo, giving it presence and meaning and a premium look. 

Teofilo Reyes_Success story_w&s

The white background of the Avery Watermark paper enhances the dry touch that embellishes the background. It is accompanied by gold stamping in line with the capsule, giving the set an elegant and classic look, reflecting the baroque but austere riverside spirit the winery is known for. 

From the beginning, the advice of the MCC team has been crucial. The correct choice of a fibrous paper that will withstand the critical processes in printing, the printing itself, and the exquisite work on the resin stamp finish, have made this label a summary of all our ideas and wishes. A collaboration that has managed to elevate our product to a higher level that meets our expectations.” 

Prudencio Zuazo, Manager of Bodegas Teófilo Reyes