HeaderImage_Case_Taka Gin

Textured Labels Showcase Taka Gin Co’s Indigenous Origins

HeaderImage_Case_Taka Gin
We worked with Melbourne-based start up distillery Taka Gin Co to create labels for their debut hand-crafted botanical gin. Read on to learn how we guided them through their material and embellishment choices to optimize the Indigenous design in their label artwork.

Challenge

Niyoka Bundle and her husband Vincent Manning were seeking their next challenge, or “passion project” as they call it. After establishing a thriving Indigenous-fusion catering company, Pawa Catering and welcoming their first born Finlo, the 2020 Covid-19 Melbourne lockdown gave them the time to ponder what was next. The couple pooled together their shared love of food and drink, together with their desire to showcase the traditional foods of the First Nations people, and from there developed the idea for Taka Gin Co.

The name Taka, meaning taste, hails from the native Gunditimara language, from the South West region of Victoria.

The botanicals blended to create the gin’s unique, smooth flavor have been sourced by Indigenous wild harvesters and also foraged from around Niyoka’s hometown of Melbourne.   

Niyoka sought us out for some deep labelling expertise on constructing a beautiful label to complement the hand-crafted Taka Gin spirit.

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The labels were manufactured at Multi-Color (Sydney) using our digital printing capabilities. Digital printing is ideal for short runs, such as the 5,000 bottles produced for this small batch infusion. This method of printing does not require any printing plates, therefore reducing the preparation costs and minimizing setup waste.   

Our HP Indigo digital presses are designed with the environment in mind, with each subsequent press model using less energy and supplies per printed page than its predecessor. We print using HP Indigo Inks which are certified for both home and industrial compostability.

Result

Niyoka was thrilled with the label, and the guidance she received from Vanessa and the wider Hally Labels team. The 700ml variety is currently available, with 500ml and 200ml varieties to be on the market shortly. So the question we are now asking is, what’s next?

Our label turned out to be just what we had envisioned in our design phase. We had never worked with a label printing company before, and we needed a lot of guidance. Hally Labels was informative and provided me with suggestions and samples to see for myself. I was able to select a textured paper from a pack of samples sent to me from Vanessa. Vanessa worked with me and guided me to choose the right paper for the job. I also wanted the artwork to stand out and was also shown many different styling options from foiling to high build. It was easy for me to see the label options, as I had the samples to work from, which was a real help to realize my vision. Anything I have needed from start to finish, Hally Labels has helped me along the way, and I look forward to working with them on future products.

Niyoka Bundle, Founder

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