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When social responsibility & premiumization go hand in hand

The wine cooperative “Les Vignerons de Buzet” has been committed to the agro-ecological transition since 2005. Their wines are produced by a group of pioneering producers who are committed to innovative viticulture and offer ever-improving vintages. Cohesion is the key to the massive transformation of areas into resilient, living, preserved and fertile soils.

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The commercial challenge Vignerons de Buzet faced was to meet the consumers’ demand for a new high-end and premium wine marketed in large-scale distribution. The label had to reflect not only the ultra-premium positioning of this wine, but also the producer’s commitment to sustainable viticulture and strong connection with nature.

The Cuvée Odalis is the flagship wine of Vignerons de Buzet, the result of the most thorough plot selection in the vineyard. The vines from which it is made have a “natural” yield, having no human intervention. 

Desiring an equally stunning package, Vignerons de Buzet called on the services of the agency La Suite Atelier and designer Patrick Amblevert. MCC was consulted for its technical expertise and was able to recommend solutions to take this wine to an even higher level. It was decided to use digital printing for this label, in order to achieve the most intense color possible. The label was elegantly finished with a black and gold effect, making a high-end rendering worthy of this exceptional product.

Our long-term partnership with MCC, beyond this creation, and our commitment to social responsibility, also applies to the relationship we maintain in a loyal way with our partners.”  – Mathilde Claret, Product Manager at Les Vignerons de Buzet