Cases

Wilderer Rose Water Gin

Wilderer Distillery was founded in January 1995 by Master Distiller, Helmut Wilderer, making it South Africa’s first private distillery. To this day, Wilderer remains South Africa’s most awarded craft distillery with over 100 international awards including many gold and double gold medals. In 2018, Wilderer Distilleries was approached by one of South Africa’s leading retailers, Checkers, to produce a bespoke product exclusively for them. The product in question was a rose gin.

The best things take time. Careful consideration went into the process of crafting Wilderer’s Rose Water Gin, the second addition to their gin stable. As crisp and floral as a breath of spring air, fresh rose petals are carefully infused by the distiller, along with juniper, cinnamon, cardamom and a few secret botanicals, to naturally recreate the aroma of Turkish Delight. Expect a well-balanced and subtle rose flavour with a complex background of juniper and spice. Once the contract was completed, the product was immensely popular and was rebranded and made available to other markets as well.

For this rebrand, they wanted the rose gin to appeal to both a male and female audience. They therefore approached Navy Creative to create a “pink punk” design pattern to maintain a feminine floral and rose look, but with a “rustic” masculine edge. For the printing, they trusted on MCC for their top-quality label solutions and technical expertise.

An intricate design such as this one requires artistry to put forward in print. Not any company would be up for the task. MCC provides personal service that might be expected from small and focussed family business but with corporate professionalism you would find from a firm with age old heritage. The MCC team works tirelessly to meet and exceed expectations. With their in-house design team, they offer focussed advice and work directly with the designers to deliver the best possible print.” – Johan Mönnig, Artisanal craft gin maker Wilderer Distillery