3 ways to increase shelf appeal for Wine & Spirits

You have a great design for your wine or spirits label – now what? There are countless decisions to be made before you can go to print. What type of stock should it be printed on? Is there value in adding embellishments? What about treatments like emboss, deboss, or texture?  
Webinar 3 ways to increase shelf appeal

Event details


  • Online
      September 29th, 2021 | 11:00 am | 11:45 am PST | English
      September 29th, 2021 | 11:00 am | 11:45 am CEST | English
      September 29th, 2021 | 11:00 am | 11:45 am ACST | English
Reserve your seat

Join our team of experts to learn more about the most impactful selections you can make for your label, as well as some of the latest innovations. Topics will include:

  • Substrates → Gone are the days of just paper labels. Today’s offerings include alternative substrates such as wood, metal, velvet and more. See how others have incorporated special stocks to tell their brand story.
  • Embellishments → From staples like foil and emboss, to newer innovations such as cut outs and double-sided labels, learn how to maximize your label’s impact through the use of embellishments.
  • Specialized Inks → Today’s inks can provide everything from brand security to unique and creative consumer engagement. Learn how these inks can elevate your design to the next level.

Our expert speakers:

  • Mark Ballard, Sales Manager, MCC Daventry, UK
  • Lori Stewart, Director of Sales, MCC Napa, US
  • Nicholas Breslauer, Business Development Manager, MCC Adelaide, Australia

3 reasons to attend

1. Increase your shelf appeal by incorporating the most cutting-edge innovations available

2. Learn how your label can be a tool to connect with consumers 

​​​​​​3. An opportunity to request the newest edition of LabelTalk magazine, just released with new knowledge articles, interviews with experts, and inspiring cases from around the globe. 


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