Environmentally-aware label innovations and a comprehensive approach to reducing waste and pollution
Consumers are motivated to choose brands that align with their priorities and values. Nowadays, we see that consumers start to attach more importance to and see added value in sustainability. Especially within the wine & spirits market, consumers are willing to pay more for brands that have a sustainable message. MCC has an extensive offering of sustainable products that help brands achieve goals around material reduction, recyclability and reusability, regardless of the current label technology in use.