A 100% Post-Consumer Recycled Paint Pail

  • Sustainability
MCC Verstraete joined forces with companies Koninklijke Van Wijhe Verf, Dijkstra Plastics and Veolia Polymers to introduce a paint pail made from 100% Post-Consumer Recycled Materials (PCR) and finished with IML labels. On their part, this is a crucial step towards a fully circular system.

Recycled plastic is as strong, sleek and durable as new material. It's possible to decorate the gray material outstandingly with in-mold labeling, which gives the whole container and the lid an attractive look.”

Jan Van Iseghem, Regional Sales Manager at MCC Verstraete

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“Obviously circular production isn’t a new thing,” says Notten. “It’s been done with paper, cardboard and glass for years now, and we’re completely accustomed to it. However, when it comes to plastics, it's still in its infancy. We're delighted to drink our expensive wine from a bottle of recycled glass,” Klein Nagelvoort also remarks. “And the first recycled paper was gray,” he recalls. “We also didn't mind that at all, because you could clearly see that it had been recycled. In the meantime, never-ending developments have resulted in recycled paper also being white. We haven’t reached that point yet for plastics, but who knows? Maybe we'll be able to do it in the future or be able to make pails in pretty colors. Those developments haven’t taken a backseat either.”

The future ahead

“We're always on the lookout for ways to improve our sustainability performance,” Beek says. “There's a good reason why Koninklijke Van Wijhe Verf is the first chemical company to have already become a Certified B Corporation in 2016. You’re never done, but that’s also what makes things interesting. It would be nice if a used paint pail could be recycled in the future. To make that happen, we need to find a way of removing paint residue in such a way that the pail can be used again as a new raw material. At that point we'll have made the paint pail completely circular.”

The collaboration between the three companies goes a good deal further than the mere circular production of paint pails. “We've developed an antimicrobial supplement for paint, but we see a broader range of opportunities,” says Beek. “By using this supplement when producing recycled plastic pails, you could, for example, also apply it to food packaging in the future. That would be a fantastic next step in this unique collaboration.” 

Waste collection

“We process 45,000 tons of consumer waste annually. Of that amount, 30,000 tons originate from packaging waste and 15,000 tons are from the municipal waste collection center,” says Klein Nagelvoort. “You often still have to drop off plastic waste at the municipal dump. It would be nice if, for example, a collection center could be set up at DIY stores or a deposit could be applied to this kind of pail. Sorting after waste collection is also an option that would make it easier for consumers to recycle plastics.”

MCC Verstraete

MCC Verstraete has been a Dijkstra Plastics supplier for years. The company was one of the first to join the New Plastics Economy initiative launched by the Ellen MacArthur Foundation. As the global market leader in IML labels, it was inconceivable for it not to be involved in the NPEC movement, in which it plays an active role. On 29 October 2018, MCC Verstraete signed the Global Commitment 'A line in the sand', the objective of which is to eliminate plastic waste and pollution at the source. Together with its clients, it is innovating towards even greater sustainable and circular IML packaging.


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