Automotive_Success Story_Valvoline_Cash Back_Straight Canister

Extended Content Labels Lead the Way for Valvoline’s Cash Back Promotion

Automotive_Success Story_Valvoline_Cash Back_Straight Canister
Valvoline Inc., a leading worldwide supplier of premium branded lubricants, wanted to increase consumer interaction with their brand. A few options were considered, but the final selection was an extended content label to be added to the bottle.

MCC support

Valvoline utilized MCC’s Equipment Solutions Group (ESG) for this application. They leased MCC’s labeling equipment, with the potential to purchase it, to ensure the ECL would be successfully applied. Members of the ESG visited each of Valvoline’s filling locations to help them setup the machines. Their application and technical support played a large role in the success of this project.

In addition, MCC’s experienced design project team helped lead the efficient development and setup of the ECL graphics. They were able to understand their needs and elevate the design of the label.

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