A Focus on Foil
Carlsberg takes Somersby to another level by means of premiumization and embellishing the visual look.
A sophisticated solution
Key Account Manager, Monika Gawor became involved with the project from the initial product development stages. The challenge for the team was the neck label, historically a neck foil was used but they wanted to move away from the shiny finish to a classic matte effect. After considering paper options Monika offered the solution of printing on the reverse side of the foil.
Printed at MCC Germany, the branding is printed onto the backside of the foil which has a matte surface and achieves the contemporary yet classic effect that Carlsberg desired.
