A Recycled Neck-Hanger for Coca-Cola’s First-Of-Its-Kind Paper Bottle

The challenge — finding the perfect fit

Coca-Cola teamed up with MCC Italy to create a folding carton neck-hanger for this exciting trial. The neck-hanger features a QR code that directs consumers to additional information about the product — a great way to increase consumer engagement. The trick was creating a hanger that would be able to fit the bottle’s unique shape while being strong enough to withstand a hand application. Not to mention, the hanger would need to be as environmentally conscious as the bottle.

The solution — recycled folding carton neck hangers

MCC created six preliminary mockup designs to meet Coca-Cola’s needs. The designs were printed on three 100% recycled papers, all with different grammages. Coca-Cola chose the version that they thought would best convey a “natural” feeling to customers. Using a six-pronged insertion hole system, the MCC team was able to create a hanger that fits securely to the bottleneck while still being easy to put on. What’s more, the folding carton was printed on both sides with a low-energy consumption UV LED printer using low-migration ink, an extra step to ensure the most sustainable production possible.