Customer case_AdeZ
  • Sustainability

A Recycled Neck-Hanger for Coca-Cola’s First-Of-Its-Kind Paper Bottle

Customer case_AdeZ
Coca-Cola has taken a big step towards a long-term solution to the world’s growing plastic problem. In alignment with their 2030 goal of producing zero waste, they collaborated with The Paper Bottle Company to create the first-ever paper bottle prototype. In summer 2021, they ran a 2,000 bottle market experiment in Hungary for their plant-based beverage AdeZ. The paper bottle had a plastic lid and a thin plastic lining to protect the product as the companies worked together to innovate a completely zero-plastic solution.

The result — a sustainable hanger for an innovative bottle

MCC has been proactive in finding ‘green’ solutions and bringing a fully recycled product to market.”

Daphne Ronat, Packaging Engineer at Coca-Cola

Through careful material research and design, MCC was happy to produce an aesthetically and tactilely appealing hanger to match Coca-Cola’s groundbreaking bottle.


Looking for a secondary packaging for your product?

Have an overview of the various types of folding cartons that we can offer you

Want to learn more?

Get in touch and together we can make your project a success

Get in touch