Customer case_AdeZ
  • Sustainability

A Recycled Neck-Hanger for Coca-Cola’s First-Of-Its-Kind Paper Bottle

Customer case_AdeZ
Coca-Cola has taken a big step towards a long-term solution to the world’s growing plastic problem. In alignment with their 2030 goal of producing zero waste, they collaborated with The Paper Bottle Company to create the first-ever paper bottle prototype. In summer 2021, they ran a 2,000 bottle market experiment in Hungary for their plant-based beverage AdeZ. The paper bottle had a plastic lid and a thin plastic lining to protect the product as the companies worked together to innovate a completely zero-plastic solution.

The result — a sustainable hanger for an innovative bottle

MCC has been proactive in finding ‘green’ solutions and bringing a fully recycled product to market.”

Daphne Ronat, Packaging Engineer at Coca-Cola

Through careful material research and design, MCC was happy to produce an aesthetically and tactilely appealing hanger to match Coca-Cola’s groundbreaking bottle.

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