Austria's Most Cunning Cider

  • Individualization
Stibitzer lifestyle
Stibitzer wanted to communicate a unique message to its consumers via the packaging. 
Stibitzer

Improved Brand Positioning

The promotion resulted in increased brand awareness for Stibitzer. The collecting mechanism (+ raffle) created an additional purchasing incentive, strengthening the brand's position in the market.

Stibitzer green
Stibitzer red

With the Apple Varieties Promotion Stibitzer strengthened its position as THE Austrian Cider with 100% Austrian Apples and Pears. The Promotion was very much appreciated by consumers, revealed by the positive feedback and a high number of participants. Communication on the product itself is the closest contact with our consumers.”

Mag. Doris Mathis, Senior Brand Manager, Stibitzer Cider

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