Austria's Most Cunning Cider
Improved Brand Positioning
The promotion resulted in increased brand awareness for Stibitzer. The collecting mechanism (+ raffle) created an additional purchasing incentive, strengthening the brand's position in the market.
With the Apple Varieties Promotion Stibitzer strengthened its position as THE Austrian Cider with 100% Austrian Apples and Pears. The Promotion was very much appreciated by consumers, revealed by the positive feedback and a high number of participants. Communication on the product itself is the closest contact with our consumers.”
Mag. Doris Mathis, Senior Brand Manager, Stibitzer Cider