Style, sparkle & glamour is what Bernini is all about. Find out how it created sophisticated and glistening packaging.
Bernini, the ready-to-drink, sweet grape frizzante is inspired by the Italian attitude to life. Italians live life ‘frizzante’ or ‘with sparkle’.
Multi-Color in Boksburg (Johannesburg), South Africa, worked with Distell’s Bernini range on 275ml before transferring the technology to 440ml. The defining edge on the 440ml range was the Neck Foil Label, manufactured at MCC’s plant in Hann Münden, Germany, which is a hallmark of many premium beers and ciders.
The Neck label features a 10-micron silver substrate foil with a combination of different colours, specific to each brand. The entire process is gravure printed. The foil is designed with micro-perforations for easy tear-off, hygiene and tamper evidence.
The three pressure sensitive body labels were reverse-printed on a gravure press with six, seven and eight colours using high opacity and metallic ink. In contrast to the Body labels, the back labels were surface printed with the same desired aesthetics.
The combination of the foil neck and metallic body labels create a sophisticated and glistening pack complementary to the #SparkleOn Campaign.
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