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  • Premiumization

Extra-refreshing Packaging for the Launch of Heineken® Silver

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Heineken® have recently unveiled its latest brewing innovation: Heineken® Silver “A carefully brewed lager with an extra-refreshing taste.” Heineken® Silver is brewed using an ice-cold lagering process at -1° Celsius, designed for the modern palate, it is a fresh and crisp beer.

 

Crystal-clear design

As Heineken® Silver is brewed at a colder temperature it is an extra refreshing, easy-to-drink beer, and this fact is cleverly reflected in the brand’s down-to-earth and relatable visual identity. Heineken®’s iconic green label has been refreshed, turning a new, cool, turquoise shade, setting Heineken® Silver apart from Heineken® original. 

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