Maxiumum Hygienic Protection

Extra protection

Albacher is the first beer in Romania to benefit from a superior aluminum foil can lid to ensure that its beer is perfectly clean when the consumer picks it from the shelf. The hygienic lid keeps the top of the can clean, protecting it from dust and germs. Consumers can be sure to enjoy their beer with maximum safety and hygiene.

Innovative partnership

Mihaela Draghici, PR Director of the Romaqua Group, comments on the collaboration between Albacher and MCC on this project. “The Romaqua Group and MCC have been business partners since 2008 when we launched Albacher beer and opened the beer plant in Lancrăm. The greenfield project and the eagerness to produce a premium beer in one of the most modern breweries in the world, has inevitably led to our aim to also have reliable and highly professional partners.

Moreover, since 2008, wanting to be innovative on the beer market but also out of respect for consumers, we opted to use a protection foil on top of the can, an aluminum lid, which guarantees the product’s integrity.

Mihaela Draghici, PR Director, Romaqua Group

MCC delivered the best solution, the one we are still using today and which is highly appreciated by our consumers. We have had a fantastic, efficient partnership for over 12 years, we are glad to have such long-term partners because a successful business can only be run with trustworthy partners, the ones you can rely on and can constantly provide the same quality product.”

The safety-conscious consumer

Following the impact of COVID-19, consumers around the globe will, at the very least, be conscious of packaging surfaces in retail settings. The Smart Top foil label is a physical barrier sealing off the surface intended for consumers to drink from until the moment of consumption. 

The Smart Top label is pure monolayer aluminum foil with no additional functional lamination, making it easily recyclable. The labels are printed and delivered to the brewer ready to apply via an in-line addition to the brewery’s automated filling line. Besides the protective quality, the lidding provides premium visual enhancement that offers additional advertising space. It also allows flexible support for advertising campaigns, promotions, special events, re-launches, and more.