• Premiumization

Sol Shine Bright with Sun Activated Labels

Born under the Mexican sun in 1899, Sol is a brand with a strong heritage and a close association with sunshine. It is only natural that the beer incorporate solar energy into its production process.
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When exposed to sunlight, the Sol label reveals a hidden message to the consumer, enhancing their experience with the brand and reinforcing their connection with the sun and solar energy.

Photochromic ink can be applied via flexo, silk-screen and offset printing presses. It creates a unique experience for customers, and offers the potential to increase brand loyalty and for repeat sales.

Get inspired with more cool cases using photocromic labels

Flying fish ice bucket

MCC's metalized paper label encompasses a sunburst design, which changes color in sunlight.

Kerishta Siveraj, Brand Manager, Flying Fish

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