Sol Shine Bright with Sun Activated Labels
Born under the Mexican sun in 1899, Sol is a brand with a strong heritage and a close association with sunshine. It is only natural that the beer incorporate solar energy into its production process.
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When exposed to sunlight, the Sol label reveals a hidden message to the consumer, enhancing their experience with the brand and reinforcing their connection with the sun and solar energy.
Photochromic ink can be applied via flexo, silk-screen and offset printing presses. It creates a unique experience for customers, and offers the potential to increase brand loyalty and for repeat sales.
Get inspired with more cool cases using photocromic labels
MCC's metalized paper label encompasses a sunburst design, which changes color in sunlight.