'Something New' for the Agua Franca Label

  • Premiumization
Agua Franca bottle header
Agua Franca was looking for a differentiator for its bottle; the solution was found in a new reverse printed label.  
Agua Franca lifestyle
Agua Franca lifestyle

An MCC expert very close to the project describes the intricate development process as follows:  

This label is printed on textured paper. With different legends printed on the adhesive on the back of the paper, this striking detail represented a challenge for our Engineering Department, which applied the latest technology that MCC has, achieving this beautiful label with an organic design together with its bottle and cap."

Luis Antonio Romo, Sales Representative at MCC Guadalajara

After the launch of the new label, the Agua Franca team observed increased interaction on social media. Another benefit was that consumers pay closer attention to the bottle the moment it reaches them.  

We are convinced that seeing an image on both sides of the label makes it very striking and we’re happy to help our consumers achieve their goals.

MCC's greatest support involved the possibility of creating a custom product."

Francisco J. Acosta, Founding Partner of Agua Franca

AguaFranca_white
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