Variable Data/Images

This type of printing allows you to personalize texts and even images. Perfect for adding a touch of innovation and differentiation to your labels.
MCC Digital printing formats utilize several different digital print platforms (inkjet, electrostatic offset, etc.) that create an infinite number of variable data/images.
Determines where to create the variable image/text within the base artwork. The various print engines can recreate randomized image/data from the variable images/data supplied.
This will allow a new digitally-generated image/data (random or sequentially generated) on the base artwork, with or without repeats, throughout the entire production.

Key Features
- Enables personalization.
- Effective tool in advertising and communication campaigns.
- Maximum performance using minimum resources.
- Each and everyone is unique, regardless of the number of copies.
- Infinite number of variable data (images, texts, etc.) pulled from a list of base images or texts.
Get inspired

Adding a further dimension to the promotion, a peel off element was incorporated in the label, which revealed a winning code on the reverse print.
