July 27th, 2022

  • Events

MCC introduces The Label Lab™ at Drinktec


Looking for fresh ideas to maximize your label project?

Discover the next-gen beverage labels at drinktec

“We’re delighted to have the opportunity to welcome back customers from all over the world to our booth at drinktec.” says Joerg Waldorf, Executive Vice President of Global Sales at MCC. “We will be demonstrating products across every label solution for both the beverage and wine & spirits markets. This year, our label & sustainability experts will hold seminars for visitors to get an in-depth insight into the latest advances in key topics such as sustainability, premiumization and smart packaging.”


Sustainability: labeled with care

A strong focus will be placed on sustainable label solutions including everything from recyclable PSL to floatable shrink sleeves and wash-off labels for returnable bottles. Our Sustainability Director, Stijn Billiet will be hosting focussed seminars and interactive discussion on Sustainability and what is important to you.

“Sustainability is a key topic in the beverage industry as many of our global customers are adapting to meet aggressive sustainability goals through packaging conversion. We have developed label options for all types of packaging and we're excited to share our latest technology at drinktec.”  Stijn Billiet, Director Global Sustainability


Premiumization: more than meets the eye

Discover how next-gen labels help your products win the battle for the shelf. MCC will display a variety of interactive options for packaging that includes functional inks that react to UV/sunlight, black lights, heat/cold, etc. We see customers utilizing these for promotional products and high-engagement campaigns, and we believe drinktec is a great opportunity to inspire through hands-on learning.

Imagine pulling the end of that ribbon to create a beautiful bow, running your fingers along a real wood surface or taking your beer into the sunlight to reveal a hidden message. We’ll be showcasing inspiring examples of how labels can appeal to all of the senses using unique inks and materials.


Smart Packaging: the connected consumer

Augmented reality, QR codes, and scannable labels are a great way to engage consumers and provide an interactive experience, as well as more efficiently and effectively manage your own inventory.  We will provide an industry update on the use of RFID and EAS tag use in packaging, including retailers demand and how MCC is positioning for the future.


Visit MCC in hall C6, stand 326.

Press Contact Information

For more information about MCC Label or to request high-resolution images, please contact Jennifer Hyland at

About Multi-Color Corporation Cincinnati, Ohio, U.S.A. based Multi-Color Corporation (MCC), established in 1916, is the global leader in prime label solutions with approximately $3 billion in annual revenue supporting a number of the world’s most prominent brands across end categories including Food & Beverage, Home & Personal Care, Wine & Spirits and other specialty end categories. MCC serves national and international brand owners across its global footprint with a comprehensive range of the latest label technologies in Pressure Sensitive, Cut & Stack, Roll-Fed, In-Mold, Shrink Sleeve and Heat Transfer. MCC employs approximately 13,000 associates across more than 100 plants in over 25 countries. MCC is owned by Clayton, Dubilier & Rice. For additional information on Multi-Color Corporation, please visit

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