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June 29th, 2022

  • Innovations

MCC Works with Sol to Launch beer bottles with Sun Activated Labels

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When exposed to sunlight, the Sol label reveals a hidden message to the consumer, enhancing their experience with the brand and reinforcing their connection with the sun and solar energy.

The new bottle is now available throughout Brazil, in the size of 330ml, but it is only a limited edition, so anyone who wants to check out the novelty should be quick.

Press Contact Information

For more information about MCC Label or to request high-resolution images, please contact Jennifer Hyland at jennifer.hyland@mcclabel.com

About Multi-Color Corporation Cincinnati, Ohio, U.S.A. based Multi-Color Corporation (MCC), established in 1916, is the global leader in prime label solutions with approximately $3 billion in annual revenue supporting a number of the world’s most prominent brands across end categories including Food & Beverage, Home & Personal Care, Wine & Spirits and other specialty end categories. MCC serves national and international brand owners across its global footprint with a comprehensive range of the latest label technologies in Pressure Sensitive, Cut & Stack, Roll-Fed, In-Mold, Shrink Sleeve and Heat Transfer. MCC employs approximately 13,000 associates across more than 100 plants in over 25 countries. MCC is owned by Clayton, Dubilier & Rice. For additional information on Multi-Color Corporation, please visit www.mcclabel.com.

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