• Sustainability

Dr. Oetker's Switch to Sustainable PET Material

Dr. Oetker is a 128 year old family business based in Bielefeld, North Rhine Westphalia. “Creating a Taste of Home” has made Dr. Oetker a household name in cake, dessert and frozen pizza available through traditional grocery channels in over 40 countries. Dr. Oetker Queen Australia Pty Ltd entered the Australian market in 2010 with the acquisition of the Queen Vanilla brand in 2015.

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To ensure the label would be 100% recyclable, the team used MCC’s recycLABEL® solution, approved by the Association of Plastic Recyclers and EPBP (European PET Bottle Platform). RecycLABEL® is a solution recognized by the APR (Association of Plastic Recyclers). It was created to make labels compatible with the PET recycling process.  The main performance indicators of recycLABEL® include:

  • Adhesive releases cleanly from the PET
  • Label material floats during the separation step
  • Ink remains adhered to the label (no substantial discoloration of the wash water and residual ink removal does not stain the PET flake) The changes instigated led to the new green recycling logos being added to the products allowing the brand not only to fulfil requirements but also to have a positive impact on its environmental sustainability initiatives

See more cases like this


Hellmann's recyclable packaging requires a sustainable label

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