Thermochromic ink changes color when exposed to different temperatures. It is a creative element often used by brands as a visual cue to let customers know when a product is cold or hot.
Thermochromic ink can be applied via flexo, silk screen, and offset printing technology. The temperature at which the thermochromic ink changes can also be customized to give customers a visual cue of when their wine or beer is at the perfect temperature. Colors for thermochromic ink range from colorless to red, blue, orange, pink, and more.
- Creative brand differentiation
- Way to interact with customers