Vitafusion improves recyclability with a deseaming adhesive

America’s #1 Gummy Vitamin Brand, Vitafusion™ MultiVites 150-count vitamin container from Church & Dwight is the first in market solution for vitamins to use Sun Chemical SunLam™ deseaming adhesive on shrink sleeve labels to improve the recyclability of PET containers. A specialized seam adhesive is applied to the shrink sleeve during printing and converting. This adhesive is designed to release its bond when exposed to a mild caustic solution in the whole bottle washing recycling process.

Some benefits of a shrink sleeve utilizing deseaming adhesive:

• Improves the recyclability of PET containers
• Reduces misidentification of PET containers during sorting
• Reduces opportunities for contamination in recovered PET flake
• Recognized by the APR for Responsible Innovation