• Premiumization

Limited Edition Labels for Dawn's Dish Soap

For 40 years, the International Bird Rescue (IBR) has been using Dawn to clean/rescue birds and other animals from oil pollution. In order to commemorate such a great milestone, P&G came to Multi-Color to make a specialized label showcasing their partnership with the IBR.

Adding embellishments to this label was a great way to bring more attention to the notable partnership between P&G and the IBR. 

Shayne Kitts, P&G National Account Manager at MCC

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