• Functional Labels

P&G’s “Wobbler” Label Solves Consumers’ Dosing Needs

In early 2019, P&G’s Fabric Care Business wanted to design a unique insert for their renowned Tide Pods tubs after learning that consumers were “under dosing” their loads. The concept of Wobbler was born, with the sole purpose of reminding the consumer how to dose their loads at each point of use.
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