Seventh Generation’s Scented Labels Captivate Consumers in Store Aisles
It was wonderful working with MCC on this project. We were searching for in-aisle solutions to communicate our fragrance to consumers, and the Scratch-n-Sniff stickers delivered perfectly. Even better, the retailer was excited by the program and centered a whole promotional program around the launch. Super pleased with the results.
Monique Malone, SVG Laundry Brand Manager
MCC’s solution: scented labels
Multi-Color suggested the idea of using scratch and sniff labels. This would allow consumers to still be able to test out the product’s scent before buying. In a market like laundry detergent, scent is often a driving factor to purchase, so this solution was vital to Seventh Generation’s success.
Multi-Color created a lavender fragrance for Seventh Generation’s laundry detergent label that accurately depicted what the product inside smelled like. Seventh Generation was very happy MCC was able to come up with a solution and execute the scent they were imagining. Seventh Generation continues to utilize these scented labels for their products today.