Seventh Generation’s Scented Labels Captivate Consumers in Store Aisles

  • Premiumization
As more and more people are staying at home, laundry is at an all-time high. Due to this increased demand, Seventh Generation decided to launch an existing product in a new store – BJ’s Warehouse.

It was wonderful working with MCC on this project. We were searching for in-aisle solutions to communicate our fragrance to consumers, and the Scratch-n-Sniff stickers delivered perfectly. Even better, the retailer was excited by the program and centered a whole promotional program around the launch. Super pleased with the results. 

Monique Malone, SVG Laundry Brand Manager


MCC’s solution: scented labels

Multi-Color suggested the idea of using scratch and sniff labels. This would allow consumers to still be able to test out the product’s scent before buying. In a market like laundry detergent, scent is often a driving factor to purchase, so this solution was vital to Seventh Generation’s success.


Multi-Color created a lavender fragrance for Seventh Generation’s laundry detergent label that accurately depicted what the product inside smelled like. Seventh Generation was very happy MCC was able to come up with a solution and execute the scent they were imagining. Seventh Generation continues to utilize these scented labels for their products today.

Magazine index and cover

Curious to see more inspiring cases?

Request a copy of our LabelTalk magazine to read more about labeling trends and samples.

Contact us.
We're here to help

Get in touch
Subscribe to our monthly newsletter

Subscribe to MCC's Home Care & Laundry e-news and be inspired by all the latest Home Care & Laundry label news.