In February 2020, MCC Italy entered the Best Label 2020 competition with two digitally printed labels from the Hordeum Company: Surfing I.P.A. and Power Hop. This competition focused on the technical and graphical excellence of craft beer. The judges panel consisted of design and marketing experts tasked with selecting the labels with the most creative and original design, focusing on the features that allow the product to stand out, making it unique and recognizable. They could also assign 7 special mentions to labels throughout various categories.
MCC Italy received the special mention of “MILLENNIALS” for the timely, but ironic label graphics that cleverly hints at the millennial generation.