MCC & Digimarc Discuss Cutting-Edge Supply Chain Innovations at RFID Journal LIVE! 2024
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As part of the renowned RFID Journal LIVE! 2024 conference, experts from MCC and Digimarc will join a distinguished panel of industry experts to delve into the latest advancements revolutionizing supply chain management. The speaking panel, comprised of Ken Sickles from Digimarc, Jon Romanow from MCC Label, John DiPalo from Antares Vision Group, and Raf Fonteyn from Tosca, promises to deliver valuable insights into leveraging technology to enhance supply chain efficiency and profitability, while meeting evolving consumer expectations.
The panel will explore how the integration of Internet of Packaging (IoP) technologies, such as RFID, digital watermarks, barcodes, QR codes, and digital printing, is reshaping traditional supply chain practices. Attendees can anticipate discussions on topics ranging from inventory control and product authenticity to sustainability initiatives and personalized consumer experiences.
Speakers from MCC and Digimarc will share expertise on bridging the physical and digital realms, highlighting the role of innovative labeling technologies in addressing contemporary consumer demands. With a focus on authenticity, sustainability, and personalized experiences, the panel aims to provide actionable strategies for businesses seeking to thrive in an increasingly competitive marketplace.
RFID Journal LIVE! is recognized as the premier global event for RFID and related technologies, attracting attendees and exhibitors from across the globe. Attendees will have the opportunity to explore cutting-edge RFID products, learn from industry-specific sessions, and network with fellow professionals.
“We are excited to join forces with industry leaders to explore the transformative potential of smart packaging technologies in supply chain management,” said Jon Romanow, Strategic Marketing Manager at MCC. “This panel will offer valuable insights for businesses striving to stay ahead in today’s dynamic marketplace.”
“Bridging the physical and digital realms is paramount to a company progressing on its digital transformation journey,” said Ken Sickles, Digimarc’s Chief Product Officer. “We are excited to join forces with industry leaders like MCC, to deliver real solutions to some of the biggest challenges faced by companies across industries today, including counterfeits, fraud, and misinformation, while improving supply chain efficiency, recycling and advanced consumer engagement.”
MCC and Digimarc partner to provide today’s CPG customers a full suite of dynamic QR codes and digital watermark labeling solutions, from combating counterfeits and asserting copyright protections to modernizing existing processes, powering novel automations, and revolutionizing recycling sortation.
About MCC
Multi-Color Corporation (MCC) is a global leader in prime label solutions, providing innovative and sustainable solutions to some of the world’s most recognizable brands across a broad range of consumer-oriented end categories. MCC is committed to delivering the world’s best label solutions for their customers to build their brands and add value to the communities in which they operate.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.