December 16th, 2020
MCC Label Joins New Consortium to Promote Global Recycling in Self-Adhesive Label Industry “CELAB"
CELAB: Toward a Circular Economy for Labels
MCC Label is pleased to announce that it has joined companies from around the world in the creation of a new Consortium, CELAB: Toward a Circular Economy for Labels. CELAB - Circular Economy for Labels - is an industry initiative, founded by companies in the self-adhesive label industry to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.
In forming CELAB, MCC Label joins other leading companies in the self-adhesive label industry to facilitate collaboration at a global level, foster regional initiatives and find and encourage the universal adoption of best practices industry best practices.
CELAB will operate as a coalition, empowered to reach across the entire value chain to promote a circular economy for self-adhesive label materials.
The moment has arrived to create a globally focused platform for recycling solutions. Brands are eager to communicate their commitment to sustainability in response to consumer demands to reduce their carbon footprint. With increased recycling capability gradually emerging from suppliers, producers, waste management, chemical recyclers and others, we see a tremendous opportunity to facilitate collaboration with partners up and down our industry’s value chain.”
Paul Nathanson, Senior Principal at Bracewell LLP and spokesperson for CELAB
CELAB includes a Global Steering Committee and regional Branches in Europe and North America, with plans to expand to other regions in the future. The regional Branches are designed to address the wide variance in production processes and recycling capability in different markets. Work streams are organized to address various aspects of matrix and release liner recycling, including analyzing technical issues, promoting the use and creation of recycling networks and solutions, interacting with government regulators, and educating the industry and public. For additional information on CELAB and its activities, visit www.celabglobal.org.