The Benefits of Using Resin for Guess' New Fragrance Labels

In order to pull off the look, we had amazing support from our MCC Italy plant. They were keen on achieving Guess’ mission of creating something new. This was a brand new bottle, new line, and our first working project with the customer.

- Lori Burke, Global Account Manager at MCC Label

Starting the resin label production process

Once there was agreement to proceed with resin, MCC worked to nail down the details of the brand concept in order to translate to what the label could achieve: what did the Guess team want and what was truly possible?

From those discussions to sending resin samples to lining up filler sites in New Jersey, all the pieces started coming together. Resin labels began to be applied on their 30, 50, and 100 mL sized bottles.

The beginning of a beautiful relabel-ship

We ultimately ended up with a result the Interparfums team loved and we don’t plan to stop there.

Our learnings around the perfume/cologne go-to-market concepts were extremely valuable. Understanding the nuances around lower volumes but even higher, premium quality. We ended up expanding into gift sets where the resin labels have been shipped into Poland for assembly, and bottom labels (pressure sensitive) are added from our MCC Lucca plant.

Now, Guess UOMO is available at major retailers like Macy’s, Nordstrom and Sephora. Grab it off the shelf for yourself, or visit their online store here!