Digital Printing Maintains Small Batch Integrity for Crystal Springs
How to execute?
Crystal Springs needed a partner who could keep up with the aesthetics they required, while staying cost effective. They turned to MCC for help, where MCC suggested digital printing. This solution allows for cost effective small runs and the ability to run many different SKUs in one run.
Variable data printing to the rescue!
MCC utilized a metalized substrate with spot matte and gloss finishing on 11 different label sizes with 150 SKUs across 16 different brands. The number of different labels per SKU ranged from 8 to 60, with a total quantity of approximately 24,000 labels. MCC used variable data printing to produce multiple different SKUs and quantities and stay within the project timeline.
We received the proof sheet: it looks amazing! Thank you all for your special work in this. - Roberto Bortone, Managing Director, Bollano International
Roberto was very happy with the digital printing solution. It met all his needs and produced beautiful labels. We look forward to seeing more labels and SKUs of these special products!