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When it comes to spirits, presentation is almost as important as taste. Aether Vodka, a rising star in the world of premium liquors, understands this truth. When the team first approached MCC with the brief, they were clear that this was the proposal, not the limitation.
At first glance, Aether Vodka’s label commands attention with its bold, modern aesthetics. The design concept plays with the theme of elemental energy—”aether” refers to the mythical fifth element that bridges the heavens and the earth. This ethereal quality is captured through a dynamic interplay of light and shadow.
The magic of this brand is in the details. The tactile nature of the Ipanema White canvas, gold foil, embossing and debossing invite the touch and give a sense of luxurious craftsmanship. Sleek lines and delicate foil embellishments reflect the purity and smoothness of the vodka inside.
Label details:
•Producer – Vanguard Luxury Brands
•Varietal – Vodka
•Region – Melbourne, Australia
•Photographer – Mel Cordon
•Printing – Digital
•Substrate – Ipanema White X-Dry
•Embellishments – Gold Foil, Emboss, High Build Screen