Altaluvia, a tribute to the Gualtallary region

The name contains two words: “Alta” refering to the altitude of the vineyards, planted at 1,350 meters above sea level and “Aluvia” which reflects the terroir. Alluvial soils, limestone, sand and stones.  

The launch of this new brand was also an opportunity to develop a new label concept. Bodega Doña Paula’s vision was a label embodying the meaning in the wine’s name and this proved a challenge. Having worked with MCC in the past and knowing our capabilities, the customer approached us with confidence.  

The result of this cooperation was a breathtaking design. The name Altaluvia was placed centrally on the label and the altitude of the Gualtallary vineyard, highlighted with gold stamping. Below this, terroir images beautifully made the Winery’s vision complete.  

Our biggest concern was the gold embossed detail within the design. But we need not have worried – the MCC team helped guide us through the design and ultimately, we achieved an incredible look. We are really happy with the result”. 

  Giuliana Ippoliti, Marketing Analyst, Bodega Doña Paula 

This was a design with many details and our commitment was enormous. Having placed their trust in us for their most complex designs, we were proud to receive not only market recognition but also customer satisfaction.” 

  Lucas Pandolfi, Sales Manager at MCC Argentina