Armada Premium Dry Gin

Armada Spirits needed a striking label for their delicious new Gin to continue on from the success of the theme on their Vodka label.

Image of Armada Premium Dry Gin



Using a bold vertical layout of the main text, reinforces the no nonsense “straight up honest” theme of the brand and ensures consumers recognise it as one of Armada’s products. The use of purple and yellow colours together was chosen to help with visual impact and grab attention. They were inspired from the colour of the Juniper Berry and the fresh crisp Citrus aroma that the Gin features. The label has a luxurious textured finish with high build gloss text, and purple foiling on the main logo.

Label Information