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Armin is a traditional producer of high-quality Armagnac, located in Arthez-d’Armagnac in southwest France. This young brand was created in 2020 by 3 friends, Édouard Boyer, Augustin Chatenet and Edgar Anagnostou, who set out to dust off the oldest of brandies. Armagnac is France’s oldest spirit, but there are a thousand ways to drink it! With a distillation tradition that goes back centuries, Armagnac Armin showcases the versatility of Armagnac while promoting the terroir and ancestral know-how. The craze for artisanal spirits and authentic high-end products reinforces the brand’s quest for quality and its desire to promote Armagnac in France and around the world.
In 2024, Armin collaborated with the Customer Service agency to rethink the brand’s global identity: new labels (more suitable for export), new references including a 2-year Armagnac (minimum aging) and a new bottle mold.
The creative challenge for the new packaging was entrusted to Cyril Dosnon, whose mission was to create a label that reflected the premium quality and authenticity of Armagnac, while attracting a demanding new clientele.
MCC’s teams were consulted to provide expertise in label design, materials and embellishments, with the aim of creating an elegant and sophisticated visual presentation in line with the brand’s values. Converting our customers’ desires and needs into real, technically feasible elements is passionately at the heart of our business. The design was served up by digital printing, revealing vibrant, differentiating colors. A colorful range that is sure to assert the uniqueness and authenticity of the brand’s products!
“Feedback from our distributors and consumers alike has been excellent: It’s night and day. The collaboration with MCC has been fruitful, marked by a solid partnership (nearly 4 years we’ve been working together) and excellent results, with a label that has perfectly captured the essence of Armin Armagnac.”
Edouard Boyer – Co-founder Armagnac Armin
Producer/Brand – Armagnac Armin / Armin
Designer – Cyril Dosnon
Region – South-West
Printing – HP + Digicon
Substrate: Cast Gloss White
Embellishments : Relief silkscreen varnish + Embossing + Satin varnish + Special die-cut + Hot bronze (10 years old)