Augmented Reality Experience, Triggered by the Label

Augmented Reality allows a product to deliver entertainment and engagement. See how Sinalco used AR for a unique holiday promotion.

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Sinalco is a soft drink alternative, popular in Europe. The brand was looking for a unique promotion around the holiday period and MCC, along with Talkin’ Things, provided the perfect solution. The label triggers an augmented reality experience whereby a 2D animated Santa emerges from the label to deliver greetings from Sinalco.

Talkin’ Things provided an option to share a link to the app along with best holiday wishes via SMS or other communication application. The Sinalco AR app proved to be most successful in Turkmenistan with an average 12 scans per user.