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Poco Vino exists to modernise how people experience wine. As drinking occasions evolve and moderation, convenience, and flexibility become more important, traditional wine formats no longer fit every moment. Poco Vino’s small-format wines are designed for real life – spontaneous, social, and every day; without compromising on quality or style.
For the label, AVL collaborated with Anthony McGovern at Atomic Design to develop a playful, modern look using bold colours. The brand aims to be approachable and visually appealing for contemporary occasions.
AVL then partnered with MCC Labels to create a self-adhesive label that stands out on shelves. Despite the compact 158mm x 18mm size, reverse printing ensures all required information is presented clearly while letting the design shine through the bottle.
The result? Poco Vino turns up in store as easy, joyful, and desirable – the perfectly pocket-sized wine that brings fun back to the wine category.
Label detail:
- Producer – Australian Vintage Limited (AVL)
- Brand – Poco Vino
- Region – Australia
- Designer – Atomic Design
- Photographer – AVL