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Beenleigh Rum is celebrating its 140th anniversary (dating back to 1884!), so Beenleigh wanted a label that would “bring its rich history to life” in a distinctive, premium execution.
The design incorporates historical articles to create a ‘newspaper’ effect to add depth, interest, intrigue and most of all storytelling to the label.
A double-sided back label allows the ‘newspaper’ design to be seen through the bottle, creating an evolving consumer experience. The metallised film gives a foil-like appearance that enhances the details and typography on the back. The front label printed digitally with unique individual bottle numbers. This label design is a perfect tribute to Beenleigh Rum’s momentous milestone.
Label details:
- Producer – VOK Beverages
- Varietal – Beenleigh Rum
- Region – Australia
- Designer – Filomena Musolino, Bickford’s Group of Companies
- Photographer – Mel Cordon
- Printing – Flexo / Digital
- Substrate – PP Silver Metallised Film
- Embellishments – Gold Foil, High Build Screen