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Joker is a historic French brand that has been supporting families at breakfast time since 1936! Its success is based on unique fruit expertise, passionate employees and a strong capacity for innovation for an always renewed tasting experience. Its iconic brands, Granini, Joker, Pago and Réa, are at the heart of French life.
In 2024, the brand wishes to establish itself as a reference in plant-based nutrition, by strengthening the dimension of pleasure and well-being in the juice category and aims to expand into different moments of consumption.
Joker is doing everything it can to ensure that eating well tomorrow means pleasure and simplicity.
To support this new positioning, Joker is modernizing and launching a new communication campaign which is aimed with humor at all those who simply want to eat well!
On the packaging side, new ranges have been created by pooling existing formats.
The MCC Couëron teams supported the project step by step, from technical advice to final printing.
Producer/Brand – Joker Fraich+ / Eckes Granini
Printing – Traditional Offset