Bière blonde Alba
To build a bridge between the oral tradition, representative of the Corsican society, and the modernity in which it is registered from now on. Hence the idea of a legendary character. U Fullettu is a prankster imp. He comes out of his sleep between dusk and dawn. No representation existed, we “offered” him a face.
As a Corsican entrepreneur, I wanted to create a young beer, turned towards the world.”
- Product name/Producer – Alba Blonde Beer/Brasserie Alba
- Agency – Landor
- Printing technique
- Digital / Paper – White Vellum
- Embellishment – Phosphorescent varnish